About the Client
Garden-Fountains.com is a premier online retailer specializing in a diverse range of outdoor décor, including garden fountains, statues, planters, and benches. With a commitment to quality craftsmanship and aesthetic appeal, they cater to homeowners and landscape designers seeking to enhance outdoor spaces with elegant and durable pieces.
Notre approche
Seasonal demand fluctuations mean consumer interest changes throughout the year, leading to inconsistent sales cycles and requiring agile campaign adjustments. Additionally, the market is highly competitive, making it difficult to capture attention in a saturated landscape filled with numerous retailers. The diverse product range, spanning various categories and styles, adds complexity to structuring and targeting campaigns, as each product requires specific ad approaches. Furthermore, in the outdoor décor industry, visual appeal is essential; high-quality images are crucial for attracting customers, as aesthetics heavily influence purchasing decisions. These factors make digital advertising for outdoor décor both challenging and essential for success.
WeAdU’s Strategy & Implementation
To tackle these challenges and achieve measurable results for Garden Fountains, we crafted a powerful Google Ads strategy centered on the following key components:
What We Did:
We initiated PMax campaigns by creating feed-only Asset Groups for each product category, such as fountains, statues, and planters. This approach focused on high-conversion networks like Google Shopping and Dynamic Remarketing, allowing us to gather quality data on purchase-ready audiences. Once an Asset Group achieved sufficient conversions, we expanded its reach by adding tailored headlines, descriptions, and images to engage users across Search, Display, YouTube, and Discovery networks.
We conducted in-depth keyword research to capture specific search terms related to outdoor décor projects, such as “elegant garden fountains” and “handcrafted stone planters.” This approach connected Garden-Fountains.com with users actively searching for specialized products, which increased click-through rates and conversions by reaching motivated buyers.
We created short video ads demonstrating Garden-Fountains.com’s products in real outdoor settings, focusing on the fine details and craftsmanship of their fountains and statues. These videos were optimized for YouTube and Discovery ads, helping potential customers envision the beauty these pieces could bring to their own gardens and driving engagement among visually oriented audiences.
We used weather-triggered adjustments to promote products based on local conditions. For example, during warmer months, we highlighted fountains and water features, while in cooler months, we focused on frost-resistant statues and planters. This approach ensured that Garden-Fountains.com’s ads were timely and aligned with seasonal interest, improving click-through rates and ad relevance.
We promoted bundled offerings, such as “Garden Fountain and Matching Planter” sets, to provide customers with complete décor solutions. This not only increased the average order value but also positioned Garden-Fountains.com as a one-stop shop for outdoor design, appealing to customers interested in creating cohesive, professionally styled spaces.
We used dynamic retargeting to display ads that featured products users had previously viewed on Garden-Fountains.com, like specific fountains or statues, as well as related items they might like. These tailored ads kept Garden-Fountains.com top-of-mind for shoppers who were still in the consideration phase, encouraging them to return and complete their purchase.
To resonate with eco-conscious regions, we developed localized campaigns that highlighted Garden-Fountains.com’s commitment to using sustainable materials and artisanal craftsmanship. This targeted approach attracted customers interested in both quality and environmental responsibility, strengthening Garden-Fountains.com’s brand appeal in these key markets.
We implemented cross-device remarketing to ensure that potential customers encountered consistent messaging across mobile and desktop devices. This allowed us to reach users at different points in their purchasing journey, resulting in a cohesive experience and increased conversions from multi-device shoppers.
Through competitor benchmarking, we identified market gaps in the outdoor décor industry, such as unique fountain designs or customizable finishes. We used these insights to highlight Garden-Fountains.com’s exclusive offerings, positioning the brand as a leader in artisanal, high-quality garden décor and helping them stand out among competitors.
For campaigns targeting high-intent keywords, we developed custom landing pages featuring popular collections, such as classic fountains or rustic statues. These pages were aligned with ad messaging and included prominent calls-to-action, improving user experience and driving conversions by delivering relevant content right after the click.
We used structured snippet extensions to showcase Garden-Fountains.com’s unique attributes, such as “handcrafted in the USA,” “weather-resistant materials,” and “customizable designs.” These extensions provided immediate value to users by showcasing key product features, increasing engagement and setting Garden-Fountains.com apart as a premium outdoor décor provider.
Through these tailored, data-driven strategies, we successfully scaled Garden-Fountains.com’s Google Ads campaigns, driving engagement with high-intent customers and boosting conversions while maintaining a strong ROAS. This approach reinforced Garden-Fountains.com’s position as a top source for high-quality, artistic outdoor décor, helping them reach customers seeking unique, premium pieces to enhance their gardens and outdoor spaces.
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voient leur ROAS augmenter
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