Flowers.ie s'épanouit grâce à l'expertise Google Ads de WeAdU

About Flowers.ie

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Flowers.ie is Ireland’s leading luxury floral and gifting brand, known for its modern floral vase and hatbox designs. With a commitment to providing an exceptional customer experience, Flowers.ie offers same-day delivery in Dublin, Kildare, and Wicklow, as well as next-day delivery to the rest of Ireland through a trusted partner. The company is also beloved for its attention to detail, sending customers a video of their order before delivery. Boasting over 17,000 five-star reviews on platforms like Trustpilot and Google Reviews, Flowers.ie has earned its reputation as the most trusted flower delivery service in Ireland.

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For an online florist like Flowers.ie, managing a Google Ads campaign comes with unique challenges. Florists must capture customer attention in a highly competitive market while ensuring that their ads target the right audience at the right time—whether it’s for a last-minute birthday gift or a luxury floral arrangement for a special occasion. Flowers.ie needed to stand out in a saturated space and maintain its reputation for timely, high-quality delivery. Additionally, with same-day and next-day delivery options, maximizing the effectiveness of location-based ads was crucial to ensure that customers in the right regions could access these premium services.

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WeAdU’s Strategy and Implementation

Our team of Google Ads specialists developed a tailored strategy to help Flowers.ie overcome these challenges and achieve maximum impact in their campaigns.

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1. Location-Based Targeting Optimization: Given Flowers.ie’s unique delivery model—same-day delivery in select counties and next-day delivery nationwide—we implemented precise geo-targeting. This ensured that local customers were aware of the same-day option while those further away were shown next-day delivery offers. We segmented the campaigns by region, ensuring each customer saw the delivery options most relevant to them.

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2. Customized Ad Copy for Key Events: Flowers.ie has a diverse offering—from birthday bouquets to romantic arrangements and sympathy flowers. To make the most of this, we crafted ad copy that was event-specific and tailored to different customer segments. We highlighted Flowers.ie’s luxurious, handcrafted floral designs and unique video-order confirmation feature, creating a sense of exclusivity and reliability.

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3. Maximizing Search Campaigns with Seasonal Trends: Florists rely heavily on seasonal peaks—Valentine’s Day, Mother’s Day, and Christmas are major drivers of sales. Our team used Google’s audience insights and historical search trends to identify key periods where search demand would be highest. By implementing a smart bidding strategy using automated bid adjustments, we capitalized on these spikes, ensuring Flowers.ie stayed visible during critical moments.

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4. Enhancing Mobile Experience: With more customers shopping on mobile devices, we optimized Flowers.ie’s mobile ad experience. By focusing on mobile-friendly ad formats and integrating features like click-to-call and quick WhatsApp ordering, we made it easy for customers to place orders seamlessly, even while on the go.

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Our expert handling of Flowers.ie’s Google Ads account not only expanded their online visibility but also helped them stay ahead of their competition in a competitive industry. By leveraging location-based targeting and capitalizing on seasonal trends, we ensured their floral offerings were consistently seen by the right audience. Flowers.ie’s reputation for trust and reliability flourished, supported by a well-executed Google Ads strategy that delivered real value to their customers across Ireland and beyond.